Promoting the Costa del Sol to boost tourism

Promoting the Costa del Sol to boost tourism

If you own a Costa del Sol property and you rely on holiday rentals to generate income, you will be pleased to hear that the local authorities are working hard to promote the Costa del Sol and expand the tourism sector. It would be easy to rest on its laurels, as one of Europe’s most popular tourist destinations, but they know that the competition from other holiday areas is fierce and they need to keep exploring different markets to remain current and keep popularity high.

Following a summer packed with attractive events to draw in tourists to the area, there were a number of high profile events in September too, which aimed to extend the traditional tourist season and appeal to a different type of traveller.

Malaga Fashion Week created the longest haute couture catwalk in Europe, by converting the important shopping street Calle Larios into a fashion mecca. The two-day event attracted designers from around the world and around 15,000 fashionistas watched the shows each day.

Gibraltar also attracted the crowds on the weekend of the 21st and 22nd of September with the MTV Gibraltar Music Festival. This amazing event brought nearly 30 music groups to Gibraltar, with internationally renowned artists such as Stormzy, Two Door Cinema Club, Rita Ora, Chase & Status, Sister Sledge, Suzi Quatro and The Boomtown Rats. This attracted lots of tourists to stay on the Western Costa del Sol, to enjoy a sunshine holiday and then take advantage of the buses to go to and fro the festival each day.

To increase tourism from the United States, Marbella Town Hall has been contacting luxury travel organizations and in September signed an agreement with Virtuoso, the largest network of luxury travel agencies in the States. This should boost the number of luxury travellers coming over with big budgets to spend. Find out more

The Andalusian Council, the Junta de Andalucia, is also looking for ways to reach new audiences and to extend the season. They have budgeted nearly €10 million to promoting and developing tourism inland, with a focus on cultural and off-peak tourism. This will be a real boost to inland areas such as our stunning white villages, which have underdeveloped tourism sectors. Find out more

The tourist boards for each area and the local Town Halls will also start the rounds of tourism fairs that promote the destination amongst tourism professionals and encourages them to send their clients to the Costa del Sol. One of the new initiatives they are preparing to present at the most important Spanish Tourism Fair in January, is a platform to help tourists visit the places where popular films and TV series have been filmed.

All of these activities will boost tourism throughout the year and help property owners benefit from the lucrative holiday rental market and earn rental income. This is where our professional property management and rentals team come in. We can take the stress out of renting out your property, market it to maximise your bookings and manage every step of the process, so you don’t have to. Get in touch with us today, if you want to rent out your property for the next season, or need some support to increase your current bookings and make it easier for you

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