How to attract more off peak rental bookings

As we announced last month, this has been a bumper year, dubbed ‘superverano’ or ‘supersummer’ by the Spanish press, and record numbers have been seen in autumn and are expected to continue this month.

We were interested to read facts about these visitors, as the better you can know your potential rental clients the easier you can cater to them! According to an article in Euroweekly News, the average person stays for around four days and spends €50 per day, not including their accommodation. The largest visitor numbers came from the UK, but there was a big increase in visitors from the US and Holland too and there was also a record number of domestic tourists this summer. There is a huge trend developing for people staying in apartments rather than hotels, which is great news for us and anyone who owns a property on the Costa del Sol but doesn’t live here all year round!

In our experience, whilst we have seen a steady stream of British visitors, we have also had a large increase in Northern Europeans.

The trend for higher visitor numbers later in the season is triggering the airlines to increase their winter routes, making it easier and cheaper for people to travel off peak. easyJet has announced it will be adding nearly 100,000 extra seats on flights running from Almeria, Seville and Malaga this winter season.

These 100,000 extra people will need somewhere to stay, so it’s up to us to give them some fantastic holiday rentals which they will love to spend time in over the winter season. An ideal winter holiday rental is not the same as the perfect summer pad, so here are the things that will make guests love your property over winter.

  • An open fire or wood burner and plenty of logs to burn
  • Some oil filled radiators, underfloor heating or hot air heating
  • A few rugs to make the marble floors more inviting
  • Nice kitchens where guests can enjoy cooking up a feast
  • Comfortable sofas with throws or blankets should it get cold in the evening
  • TV with British channels, some good movies and games to play
  • Warm bedding
  • Sunny terraces to enjoy breakfast or lunch al fresco

This all sounds like it gets freezing, which it doesn’t, but Spanish properties do tend to feel cold in winter even when it’s bright and sunny outside, so you want to make it feel as warm and inviting as possible and get this across in your pictures and marketing.

Also explain what’s going on near you during the winter period, or what you like to do. Include sports activities, hiking, mountain biking and quad biking, which is too hot to do during the summer – so they can make the most of the season. It’s also great to recommend lovely restaurants which don’t feel cold and bleak out of season, as many are terrible!

Let us help you to get more holiday rental bookings throughout the year, or find you an ideal long term rental tenant. We are the Costa del Sol property management experts and can not only care for your property, but also make it highly profitable too, so get in touch!

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